One of the steps that is involved with our process is a brand matrix creation. This lays out the client's company from many angles and allows us to work to find the areas we can improve on, and where we can find strategic points that we can capitalize on. Below is an abbreviated brand matrix of geexoft.

Clients see us as:
Technically knowledgeable, flexible, and responsiveness to their needs. Mostly a web development company, but able to provide attractive print materials without difficulty.

Market Position:
Provider of full spectrum offline marketing materials with a strong focus on online development. Excellence in design, backend programming and server technology. Low brand awareness, but generally speaking, outside the industry, few development or design companies have any awareness.

Business style:
Consultive, 360°style approach to business improvement. Focuses on TCO (total cost of ownership) reduction and bottom line marketing plans. Full service provider from consulting, design, execution, SEO and hosting for websites.

Competitive Environment:
Over 200 indirect local competitors, excessive local market saturation, low product knowledge in the general market about the products. Large variation in price, quality and product offerings between competitors.

A handful of direct local direct competitors, based on quality, price and services offered.

Value Proposition:
Providing seamless branding utilizing printed materials and online activities while maintaining a competitive pricing structure, and 100% on-budget project price guarantee. This guarantee is usual and probably one of the biggest competitive advantages geexoft offers. All other competitors use a open-ended prices structure similar to law firms that actually provides little incentive to produce the product in a timely, and cost-effective manner.

Now that you know a little about us, read about our process.